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How to Overcome the Challenges of App Promotion
How to Overcome the Challenges of App PromotionFiksu for Mobile Apps was born from the technologies, tools and expertise we developed to successfully promote our own mobile app, Fluent News™ Reader....
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CPD is Dead, Long Live Loyal App Users!
CPD is Dead, Long Live Loyal App Users!App clicks, downloads and launches can be very misleading metrics. Measuring ROI beyond downloads involves evaluating an app user’s loyalty. How many times do...
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Five Ways to Drive Downloads and Loyal Users for Your Mobile App
Five Ways to Drive Downloads and Loyal Users for Your Mobile App Recently, Yahoo! announced its App Search in an effort to address the app discoverability challenge. We understand why. Consumers have...
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Drive App Downloads Today - 4 Simple Ways to Secure Mobile App Users
Drive App Downloads Today - 4 Simple Ways to Secure Mobile App UsersLast month, Apple announced that its App Store alone now contains more than 425,000 apps. For app marketers, your challenge is...
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Mobile marketers take note: New data reveals on average, Android app users...
Mobile marketers take note: New data reveals on average, Android app users are 2x more loyal than iOS app usersAfter months of speculation and finally, the much-covered iPhone 4S launch, it seems like...
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Mobile App Marketers Won Big in January with Costs Plummeting and App...
Mobile App Marketers Won Big in January with Costs Plummeting and App Downloads Soaring Last month, our indexes showed the extreme marketing that took place during the Holiday frenzy as advertisers...
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Downloads Drop in February Post-Holiday Discovery Rush; Early Indications of...
Downloads Drop in February Post-Holiday Discovery Rush; Early Indications of Market Responding to Apple AnnouncementFollowing January's sky-high download volumes available at rock-bottom prices,...
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Analyzing 12 Months of Mobile App Discovery
Analyzing 12 Months of Mobile App DiscoveryWrites Thomas Hazlett for the Wall Street Journal: "On June 29, 2007, thousands of fan-boys and-girls camped in long lines to inhale a wisp of sweet techno...
View Article1,000,000,000 Loyal App Users and Counting!
1,000,000,000 Loyal App Users and Counting!A billion is a not a number that is thrown around all too often, so it’s a milestone worth noting. Fiksu recently surpassed the 1,000,000,000 mark in loyal...
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